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Internet Behemoth Google Throws Down Green Energy Gauntlet

By AlterNet Staff, AlterNet. Posted December 6, 2007.


More corporate green-washing, or is Google ahead of the curve?

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Last week, as negotiations on the successor to the Kyoto Protocol on climate change took place in Bali, internet giant Google announced that its charitable foundation would invest in an ambitious program to create renewable green energy that's cheaper than coal.

Bob Keefe of the Palm Beach Post ran it down:

Google is going ga-ga over green energy.

The world's best-known Internet company Tuesday announced a far-reaching initiative to stimulate the development of solar and other renewable energy sources.

As part of the program, Google Inc. (Nasdaq: GOOG, $673.57) and its nonprofit foundation, Google.org, has earmarked tens of millions of dollars to either spend on research and development or to invest in renewable energy in 2008. In the longer term, it also plans to build solar power plants, invest in more renewable energy companies, and sell or license any energy-related technologies it develops to other companies.

In part, Google wants to find cheaper, more reliable power to run the giant, energy-sucking computer data centers it operates or plans to open in more than 25 locations around the world.

But Google co-founder Larry Page said the company's ambitions extend far beyond its own business.

"Just providing energy for Google is not really enough of a goal," Page said in a conference call with reporters. "We really want to provide energy that's cheap enough that it can replace significant amounts of the energy that (is) used today."

Specifically, Google wants to develop technology to make solar and other energy sources less expensive than coal, which produces more than 40 percent of the country's electricity but in the process releases large amounts of climate-warming gases into the atmosphere.

[…]

Page said the company expects to see returns "on a reasonable time scale" from its energy investments, either in the form of higher stock prices of the companies it invests in, in savings from producing its own power, or from the sale or licensing of solar and other technologies it develops.

Google, of course, isn't the only company that sees greenbacks in going green.

Atlanta media mogul Ted Turner, who has made big investments in solar energy lately, recently called the solar business "the greatest business opportunity in the history of humanity."

[…]

Like other companies, "Google's motivation is profit," said Pratap Chatterjee, an author and the program manager at Corpwatch.org, a business watchdog group.

"I'm not saying what Google is doing is bad … but they're not going to do something that's unprofitable."

Grist's blog welcomed the news, saying, "The Google motto, 'Don't be evil,' never seemed so apt."


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View:
There will be a change in what you find when you google "energy"
Posted by: AsteroidMiner on Dec 9, 2007 12:39 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Reference: "Web Dragons" by Witten, Gori and Numerico 2007.

The search engines do not understand the web pages they find for you. They are
just machines. They have no idea of whether or not the web pages they find tell
the truth. In the US, we have "freedom of speech," which means that nobody has
to prove that anything is true before publishing it. We also have a coal industry
that has a gross income of $100 BILLION per year. That $100 BILLION per year
could be easily sunk by the nuclear industry unless you can be persuaded that
nuclear power is dangerous. [The truth is that a coal fired power plant puts 100
times as much radiation into your environment as the nuclear power plant. The
truth is also that natural background radiation is 10 times what you get from a coal
fired power plant.] Do the coal companies have an incentive to lead you astray?
Yes. Is $100 BILLION per year enough incentive? Yes. Can the coal industry
afford to hire doctors, economists, environmentalists, website designers, computer
scientists, psychologists, advertising agencies, and lots of other people on $100
BILLION per year? Of course. Can the coal industry afford to set up hundreds
of web pages on hundreds of computers in hundreds of locations and "game" the
search engines on $100 BILLION per year? Yes. And they do.

How hard is it to find the truth on the web? Very hard. Most web sites have a
monetary reason for existing. People who know the truth and are willing to tell
you the truth don't have much economic reason to do so. It is hard to make money
by telling the truth. Nobody ever went broke by underestimating the intelligence
or overestimating the gullibility of the average person. So how are you going to
find out the truth for sure? There is only one way. You have to become a
scientist. You will have to spend a minimum of 4 years in college to get the
minimum degree, the B.S. You should really spend more like 15 years and get a
post doctoral degree.

THERE ARE ZERO HUMAN AUTHORITIES.
Scientists do not vote on what is the truth. There is only one vote and Nature
owns it. We find out what Nature's vote is by doing Scientific [public and
replicable] experiments. Scientific [public and replicable] experiments are the
only source of truth. [To be public, it has to be visible to other people in the
room. What goes on inside one person's head isn't public unless it can be seen on
an X-ray or with another instrument.]
Science is a simple faith in Scientific experiments and a simple absolute lack of
faith in everything else. Do not trust any human, not even yourself. Trust only
the experiments that you personally perform. Otherwise, you will be misled.

If Google does its own research on energy, then when you google any subject
involving energy, my guess is that you will get Google's research results as your
answer. Let's hope that Google does an honest job of researching the subject.

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