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For eight years, a major direct-mail firm "specializing in the Christian and conservative markets" has been selling lists of the readers of America's leading anti-Semitic newspaper and, since about 2001, its successor publication.
Response Unlimited, based in Waynesboro, Va., and headed by Christian Right activist Philip Zodhiates, charges $100 for the rental of every 1,000 names of subscribers to the now-defunct Spotlight newspaper. Founded by veteran anti-Semite Willis Carto, The Spotlight carried anti-Zionist, anti-Semitic and wildly conspiracist articles interspersed with ads for Klan, neo-Nazi and related hate groups.
Zodhiates also peddles lists of subscribers to the American Free Press, which replaced The Spotlight when that tabloid was shut down amid legal and financial troubles surrounding Carto. The Free Press began immediately after The Spotlight fizzled in 2001 and picked up many of its predecessor paper's propagandists.
Today, the Free Press carries stories on Zionism, secret "New World Order" conspiracies, American Jews and Israel. Mixed in are advertisements for outfits like Pete Peter's Scriptures for America and Kingdom Identity Ministries -- practitioners of Christian Identity, a theology that claims that Jews are the literal descendants of Satan.
Zodhiates did not respond to E-mail and telephone requests for comment from the Intelligence Report. But it's clear that the lists have sold well, especially to political groups on the right. According to Response Unlimited's website, Spotlight list purchasers have included the Republican Governors Association; the National Right to Work Foundation; the Mountain States Legal Foundation; U.S. English, an English-only group; and the hard-right Washington Times newspaper.
Schindler's list
Response Unlimited's sales of lists of extreme right-wingers is not the first time that Zodhiates' firm has engaged in controversial business practices.
In March 2005, The New York Times reported that Response Unlimited had cut a deal with Bob Schindler, the father of Terri Schiavo, a woman in a persistent vegetative state who was dying after a court authorized removal of her feeding tube. In return for the list of people who had donated money to Schindler, Zodhiates' firm agreed to send out an E-mail soliciting further donations for the Schindlers, who had battled Schiavo's husband over whether or not to retain the feeding tube.
Many found the list deal, made even before Schiavo finally died two days after the Times article appeared on March 29, ghoulish. One unpaid Schindler family spokesman, apparently unaware that Bob Schindler had authorized the deal, even told the paper it was "possibly the most distasteful thing I have ever seen."
According to the Times, Schindler cut his deal with Phil Sheldon, who is an officer of Response Unlimited. Sheldon is the son of the Rev. Lou Sheldon, founder of the Traditional Values Coalition, a group that also sent out appeals for support for Schiavo, who many Christian Right groups mistakenly believed was semi-conscious. Phil Sheldon is also partner with Zodhiates in a Web-based firm called Conservative Petitions that specializes in creating electronic petitions for right-wing causes.
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